But when it is shared via text, only 10% is retained. Beyond attracting the audience’s attention and keeping them engaged, viewers recall 95% of a message when watching it in a video. Making PowerPoint presentations in a format people love will increase the number of people who turn their eyes to your presentation and watch it till the end. Yet, surprisingly, only 96% of people still don’t utilize video during their presentations. In a recent study, 96% of buyers were persuaded to buy a product or service after watching a video. By inserting a video into your presentation, you’re putting it in the driving seat for engagement and success.Ĭonsidering the burgeoning potential of video, it should be an integral part of your presentation rather than an afterthought. So whether you’re working on a sales presentation, telling a brand story, teaching a course, or launching a product – there’s an opportunity to use video to your advantage. Indeed, when used effectively, videos have been proven to rise above the noise and get your message across to your audience quickly. It is no surprise, that one of the earliest adopters of using videos in presentations was Steve Jobs, who incorporated videos in almost every product launch and keynote speech from more than twenty years ago. With YouTube being the second most visited site in the world it’s no doubt that video content is the preferred way to communicate information in 2021. Videos have become a proven tool for capturing audience attention and engaging them. Maybe they just don’t realize just how easy video creation nowadays is… In fact, research shows that only 4% of professionals regularly use videos as part of their presentation. While PowerPoint serves millions of students, professionals, and businesses worldwide, many are unaware of the power at hand when you add a video to PowerPoint.
Wait, there is! You may not know this yet, but you can embed videos into PowerPoint presentations (PPT).
If only there were a way to catch their attention. But when the time comes to present it, you notice your colleagues looking around the room, at their phones, and out the window their attention is everywhere but with you. You’ve spent the time and effort creating a detailed, informative, organized PowerPoint presentation, and you’re proud of it.
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